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AppleGroveWorks

Data Privacy Policy

Your privacy is important to us at AppleGroveWorks

Effective Date: February 20, 2026 | Last Updated: February 20, 2026

Information We Collect

Personal Information You Provide

If you reach out for corporate floral arrangements or gift services, we collect information you supply willingly. This may include your name, business name, email, phone, delivery addresses, and your specific floral requirements. Payment details are collected during orders but are securely processed by our payment partners.

For corporate clients, we might also gather extra business data like company registration details, preferred delivery timelines, and budget preferences to tailor services to your organization.

Information Collected Automatically

Our site automatically collects certain technical details when you browse, such as your IP address, browser, device info, and navigation paths. We use this to enhance site performance and understand how visitors discover our offerings.

Important: We only gather the minimum personal data required to deliver our flower arrangements and delivery services. Your privacy underpins how we run our business.

How We Use Your Information

We use your personal information primarily to fulfill flower orders and provide excellent customer service. This includes processing your orders, coordinating deliveries, creating custom arrangements based on your requirements, and communicating about your service needs.

We also use information to improve our services and website experience. This helps us understand which corporate floral services are most valuable to our clients and how we can better serve the business community in United Kingdom.

Order Processing: Managing your flower orders, deliveries, and payment processing
Communication: Responding to inquiries, providing updates, and customer support
Service Improvement: Analyzing feedback and usage patterns to enhance our offerings
Business Development: Creating tailored corporate programs and subscription services

Information Sharing and Disclosure

AppleGroveWorks respects your privacy and does not sell your personal information to third parties. We only share information when necessary to provide our services or when legally required.

Service Partners

We may share necessary information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the safety of your personal data with utmost importance and deploy suitable technical and administrative safeguards to shield it. This includes secure data storage, encrypted communications, and restricted access to personal information inside our organization.

Secure Storage

Personal information is stored using secure systems with access controls and regular security monitoring.

Encryption

Sensitivity data transmissions are encrypted to protect information during communication between your browser and our systems.

Limited Access

Only authorized personnel who need information to provide services have access to customer data.

Although we employ robust security measures, no method of transmission over the internet is completely secure. We continually update our safeguards to guard against evolving threats.

Your Privacy Rights

You have important rights regarding your personal information. Depending on applicable laws, you may have the right to access, correct, delete, or restrict the use of your personal information.

Access: Request a copy of the personal data we possess about you
Correction: Update or fix inaccurate personal data
Deletion: Request removal of personal data (subject to legal retention requirements)
Restriction: Limit how we process your personal data in certain circumstances
Portability: Request transfer of your data in a structured, widely used format

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to requests within a reasonable timeframe as required by applicable law.

Data Retention

We keep personal information only as long as necessary to provide our services and fulfill legal obligations. Retention periods vary depending on the type of information and the purpose for which it was collected.

Typical Retention Periods:

  • Customer contact and order information: about three years after last service interaction
  • Payment records: around seven years for tax and accounting requirements
  • Website analytics data: roughly two years and two months for service improvement analysis
  • Marketing communication preferences: Until you unsubscribe or about two years of inactivity

Cookies and Website Tracking

Our site uses cookies and similar technologies to enhance your browsing experience and help us understand how visitors interact with our pages. Cookies enable us to remember your preferences and evaluate site performance.

You can adjust cookie preferences in your browser. Note that turning off certain cookies might affect how the site works. For comprehensive details about our cookie practices, please consult our Cookie Policy.

Third-Party Links

Our site may include links to external websites or services. This privacy policy covers only AppleGroveWorks and our site. We are not accountable for the privacy practices of other sites.

We encourage you to review the privacy policies of any third-party sites you access via links on our site.

Policy Updates

We may periodically revise this privacy policy to reflect changes in our practices, services, or applicable laws. When substantial updates occur, we will refresh the "Last Updated" timestamp at the top of this policy.

We recommend that you review this policy from time to time to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please get in touch with us.

Contact Us About Privacy

The AppleGroveWorks Privacy Team
12 Floral Street, London
London, United Kingdom WC2E 8RF

Email: [email protected]
Phone: +44 20 7946 0123

For privacy-related inquiries, please put "Privacy Request" in the subject line and include as many details as you can about your request. We strive to respond to all privacy requests within five business days.